November marked the launch of a new brand identity for Brighton’s viewing tower

British Airways i360 to Brighton i360 viewing tower November marked the launch of a new brand identity for Brighton’s viewing tower from British Airways i360 to Brighton i360, further aligning the beloved attraction to the vibrant city of Brighton and Hove.

Ian Hart, chief operating officer, says, “As one of the city’s major tourist attractions we’re thrilled to rebrand to our new name of Brighton i360. It enables us to further embrace all that’s great about our wonderful location and community here in Brighton and injects a sense of fun. Part of embracing our local community is working with local businesses to develop our new brand identity. Local brand agency, Designate, has designed our new logo, brand guidelines and advertising campaign, while Brighton-based fashion brand, Gresham Blake, has designed our fabulous new uniform.”

Brighton i360 is a unique attraction featuring a giant glass viewing pod, home to the South Coast’s highest sky bar. Passengers glide smoothly to 450 feet, offering panoramic sweeping views of Brighton, the Sussex coastline and sea. Find our more about tying the knot here as well as hen party opportunities at

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