With weddings on hold throughout most of 2020 the team at entertainment provider, Toast, made the best use of their time and energy to rebrand and relaunch the company's website. Director Nathan Evans says, “We spent a lot of time chatting with our designers and web builders to ensure our new brand had rationale developed into every area. The logo, colour palette and web build were all deeply considered and had meaning embedded into every inch.”
The say every picture tells a story and this is certainly the case for Toast's new logo. In fact, the shape of the A tells us a lot about the business' ethos. Nathan explains, “When a client contacts us, we guide them through the whole process from start to finish, finding the right performer for their event. The path that takes us on from start to finish represents the journey we take with our couples. The extended middle lines in the A gives it an extra sense of movement, just as if it's dancing – a link to the celebration aspect of what we do. The triangle represents the three key pillars of our company values: excellence, reliability and honesty. Finally, the overall logotype celebrates the three main areas of the business: weddings, parties and corporate events, and the three lines throughout signify the knowledge and expertise we bring through into all of these areas. They also reflect the collaboration between Toast, our clients and our performers.”
Indeed, it's this kind of detailed and creative approach that allows the team to provide amazing experiences for their clients. What's more, the exciting entertainment roster has been revamped, find out more at www.toastlive.co.uk
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