Designer Freya Rose launches new Sumba collection of jewellery

Multi-award-winning British designer Freya Rose has launched her statement Sumba collection - a bold and unique collection of distinct 18-carat gold jewellery pieces.

Intricately hand-crafted, each piece of the new Sumba collection is a powerful and contemporary representation of the Sumba region's ancestral craftsmanship. Having designed exquisite collections closely beside Balinese artisans over the past decade, Freya's latest collection is a personal ode to the indigenous jewellery techniques of the Indonesian island of Sumba.

Born from a passion for supporting the fading ancestral woven and coiled wire techniques, Freya's Sumba collection is a celebration of intricate skill, the finest craftsmanship and centuries-old artistry. Rooted in heritage, each striking golden piece commands attention for its unique design and à la mode versatility.

As a visionary, Freya loves to push the boundaries of design and is passionate about looking for ways to reimagine ancestral techniques in a contemporary fashion - with hopes to bring new life to fading art forms.

Each artisan behind the Sumba collection possesses unique indigenous skills from their particular region that have been passed down through generations. Freya hopes that designing with this in mind can help preserve the skills and talent that have been the heart and spirit of many communities.

She tells us, "In a fast, modern world where globalisation degrades ancient practices, and often exploits those involved in the process, I believe it's essential to use our voice for positive influence and encourage our community to invest in quality design and craftsmanship they'll treasure forever; the antithesis of fast-fashion." 

https://freyarose.com