Bridal fashion news and inspiration

PJ Party! Boux Avenue Unveils its New Limited-Edition PJs in a Bag

Boux Avenue is kicking off cosy season with the return of its much-loved PJs in a Bag, with a new collection of limited-edition 2026 prints, perfect for nights in, PJ parties and wedding gifting. Print is the star of this year's collection, with Boux Avenue introducing its widest variety of PJs in a Bag prints yet. From romantic hearts, butterflies and bows to playful animal motifs, cowgirl boots, coffee and popcorn-inspired designs, there's a print for every personality – making them an easy gift for friends, family or yourself. New PJs in a Bag prints include Coffee Bar, Cowgirl, Doggie Core, Hedgehog, Love Cloud, Popcorn Club and Wild Butterfly, giving plenty of choice whether you prefer something sweet and feminine or a playful statement print.

Sekonda launches its first smart ring for £79.99

Sekonda, one of Britain's best-loved watch brands, is bringing affordable wellness technology to the high street launching the Sekonda Smart Ring, an elegant new wearable that delivers health insights without the premium price tag. Available to buy in both gold and silver, the stainless-steel Smart Ring has been designed for people who want to better understand their health and want an alternative to a smart watch. Retailing at just £79.99, the Sekonda Smart Ring offers many of the wellness features consumers have come to expect frommore expensive products without any ongoing subscription fees. It's the ideal way to thank your groomsmen and bridesmaids!

Curvy Kate recently launched The Bradrobe

Women may have drawers full of bras, but new customer insight from Curvy Kate shows that most are only reaching for a handful of them. Of those surveyed, 63% own six or more bras, yet 71% regularly wear five or fewer. While 34% own 10 or more bras, just 8% regularly wear 10 or more. Rather than encouraging women to buy more, fuller bust lingerie specialist Curvy Kate has taken a different approach, creating The Bradrobe, a six-bra collection designed to cover the key needs of a fuller bust wardrobe. When you have a bigger bust, it's not necessarily about having more bras, it's about having the right bra for what you're wearing.

The Diamond Store reveals the engagement ring trends shaping 2026

New customer data from The Diamond Store reveals a shift towards elevated, individual versions of timeless engagement ring styles, with oval diamonds, trilogy settings, and coloured gemstones among the fastest-growing trends. Oval is is becoming the modern classic - round diamonds remain the most popular choice overall, but oval is the fastest-growing core diamond shape, with sales up 74.7% year-on-year. The elongated silhouette offers a point of difference while retaining the timeless appeal of a diamond engagement ring, helping oval move from trend-led alternative to modern staple. The trilogy ring is back - this traditional three-stone engagement ring is enjoying a revival, with trilogy styles up 72.6% year-on-year, making it the fastest-growing setting style in the data.

Joma Jewellery launches Digital Design Bar

Just launched! Now you can create a personalised Joma Jewellery piece with the new digital Design Bar. Following the in-store success of Design Bar by Joma Jewellery, the sentiment specialist jewellery brand is bringing their favourite in-store personalisation workshop to JomaJewellery.com to mark 18 years of Joma Jewellery. The most personalised Joma Jewellery piece ever, Design Bar at JomaJewellery.com offers 64 bracelet bases to choose from with options of six gemstones along with gold and silver options in multiple colour way combinations. It's the perfect pick for brides, bridesmaids and mothers-of-the-bride and a great way to say thank you.

Grace Loves Lace Unveils Grace Edition

Grace Loves Lace has unveiled Grace Edition, marking the next evolution of the Australian bridal brand through refined minimalism, couture-level craftsmanship and elevated construction. Rather than a rebrand or sub-brand, Grace Edition expands Grace Loves Lace's signature design language, exploring contemporary bridal through sculptural silhouettes, considered construction and quiet luxury while remaining true to the effortless aesthetic the brand has become known for. Debuting the new chapter is Sunday, a striking new gown hand-crafted in Grace Loves Lace's Australian Atelier and designed to embody the collection's philosophy of presence through simplicity. "Sunday was created so intentionally for a really specific woman in mind," says Megan Ziems, founder and creative director of Grace Loves Lace.

Beaverbrooks offers couples the opportunity to win wedding jewellery worth £1,000

Family-owned jeweller, Beaverbrooks, with stores nationwide has unveiled a new map revealing the 15 best places in the UK to pop the question, based on Instagram hashtag data. To help partners looking to ask that all-important question, Beaverbrooks has created a new Proposal Map of the UK, making it easier than ever to find an idyllic location. Using the volume of Instagram hashtags associated with destinations across the UK, the research crowned the Lake District as the country's most proposal-worthy location. The London Eye secured second place, followed by Tower Bridge. To mark the launch of the map, Beaverbrooks is inviting couples across the UK to share the story of where they got engaged for the chance to win their wedding jewellery up to £1,000.

Gok Wan Launches Designed to Fit Alongside Pour Moi

Gok Wan, television presenter, author and the trusted style expert, is on a mission to help women finally find their perfect fit, tackling one of fashion's most overlooked problems: the fact that an estimated 80% of women are wearing the wrong bra size. Launching Designed to Fit in partnership with Pour Moi, Gok is putting his renowned expertise and straight-talking approach behind a campaign designed to educate women about fit, while championing confidence, comfort and feeling good in your own skin. Gok says: "Fit has always been about so much more than numbers or measurements. It's about how you feel when you put something on, whether you feel comfortable, confident and completely yourself."

Guest fashion made easy with Hey Savi AI-powered fashion app

Spotted a dress on Instagram, or the perfect top that you can't stop thinking about? Often, you find yourself endless scrolling, with sponsored search results and sold-out sizes and somehow still not finding the garment you actually wanted. Hey Savi is here to change that. Recently launched, the new AI-powered fashion search app is helping women instantly turn screenshots, photos and fashion inspiration into personalised, shoppable results - all tailored to their size, style and budget. Users upload a screenshot, snap a photo or type they're looking for, before searching across more than 10,000 brands and retailers to surface relevant results in just seconds. It's perfect if you're shopping for a wedding-ready outfit this season.

Get aisle ready with the Wedding Edition 2026 from Deichmann

Affordable bridal style doesn't have to mean compromising on anything as Deichmann showcases in its new Wedding Edition 2026. Available in stores nationwide now for the peak wedding season, the collection is designed to dress every step of the celebration - from the aisle to the afterparty - with a versatile mix of statement heels, elegant flats and occasion-ready accessories. It taps into a growing demand for fashion-forward bridal looks that remain accessible, with prices starting at just £17.99. At the heart of the collection are statement heels that balance classic bridal elegance with modern flair. Think crystal embellishments, soft metallic finishes, gold trims and oversized bows.

Shop Olivia x River Island Now for honeymoon pieces

Olivia Attwood and River Island are back! After huge success with the last collection, they've collaborated again on the perfect late-summer golden-hour pieces, ideal for hen celebrations and honeymoons. In her latest collection for River Island, style icon and television personality Olivia has created looks perfect for the tail-end of the summer. Think sunset drinks, road trips and that sweet spot between high-summer fun and wishing in the new early autumn season. Hero jeans, hot pants and statement jackets blend with cute tops, oversized shades and killer heels for a later-summer capsule with autumn potential. Highlights include brown zebra mule heeled sandals and a brown deer print leather tote bag.

Lisa Illis, head of womenswear design at M&S explores modern tailoring

This year, bridal fashion has officially entered a new era with more women swapping traditional wedding gowns for modern tailoring, thanks to Dua Lipa. Before their much-covered three-day ceremony in Palermo, Sicily, singer, Dua Lipa and actor, Callum Turner tied the knot earlier this year at a legal ceremony at London's Old Marylebone Town Hall and it's safe to say her choice of a fitted midi skirt and suit jacket has massively influenced bridal style. In the last year alone, UK women's fashion retailer M&S reports worldwide Google searches for women's wedding suits have skyrocketed by 1243%*. In response, Lisa Illis, head of womenswear design at M&S has provided her top picks for brides looking to explore modern tailoring.

Andrea Hawkes Launches Ever After - A Luxury Wedding Dress Repurposing Service

Contemporary British bridal designer Andrea Hawkes launches Ever After on 31st July 2026, a luxury wedding dress repurposing service that transforms treasured bridal gowns into beautifully reimagined pieces designed to be worn for years to come. Created in response to growing demand for more sustainable and meaningful fashion choices, Ever After combines expert alterations, couture craftsmanship, specialist fabric dyeing and Andrea Hawkes' renowned bridal expertise to give wedding dresses a new life beyond the aisle. Designed for brides who want to continue enjoying one of the most significant garments they will ever own, transforming wedding dresses for future occasions, from attending weddings as a guest and black-tie events to milestone birthdays and vow renewals - ensuring cherished gowns can be worn and celebrated time and again.

Sumissura launches a new 3D Digital Body Profile

Made-to-measure fashion just got smarter and more personal and fun! Sumissura, the online tailoring pioneer, introduces a groundbreaking approach that merges sartorial heritage with cutting-edge technology to redefine custom fashion online. The new generation of digital tools is changing how we shop for custom garments online by merging data, design, and human individuality. By entering just three data points, users can instantly generate accurate personal measurements. The new AI predicts measurements from height, weight and age and customers can review, adjust, and confirm these measurements. This chart is saved in their Sumissura profile, enabling faster and more accurate future orders without the need for manual measuring.

Founder of Lulu & Boo gives advice on picking and styling big-day jewellery

Corinne Whillock, founder of sustainable and ethical brand Lulu & Boo offers expert advice on choosing and styling wedding jewellery this summer. She tells us, "Jewellery should complement the dress, not compete with it. It's about enhancing the silhouette and drawing attention to the bride, not overpowering the look." Corinne adds, "The key is balance. If your dress has a detailed neckline, opt for more refined earrings or skip the necklace altogether. Simpler gowns allow you to be more expressive with statement jewellery like drop pearls." Corinne also offers this advice, "Unlike the dress, bridal jewellery is often worn long after the wedding day. It becomes a keepsake. So choose something you would see yourself wearing again."

Durango unveils matching Mummy & Me western boots perfect for weddings

Western boot brand Durango has unveiled matching Mummy & Me western boots that are perfect for summer weddings. They are from the brand's first-ever children's collection launched in the UK this month. With western style continuing to trend this season, especially with Taylor Swift's upcoming wedding to Travis Kelce, Durango is introducing the Shyloh style in a honey brown/metallic peach colour for mums and little ones. Available to purchase online, the women's Shyloh Western Boot combines classic cowboy styling with all-day comfort, pairing effortlessly with dresses and denim while the new Shyloh Kids collection that arrived this June brings the same western-inspired detailing to younger wearers in a practical, adventure-ready design.

ROSA CLARÁ PAYS TRIBUTE TO GAUDÍ WITH ITS NEW FASHION FILM BRIDE BY NATURE

To mark the celebration of the Year of Gaudí, ROSA CLARÁ presents Bride by Nature, a fashion film that pays tribute to the incomparable Catalan architect through a visual universe where nature, architecture, and fashion come together in perfect harmony. The film is built around a simple yet powerful idea: both Antoni Gaudí and Rosa Clará have found a constant source of inspiration in nature. The organic forms, fluid movements, and pursuit of timeless beauty that define Gaudí's work are reflected in the brand's haute couture creations. Throughout the fashion film, the gowns become part of a visual journey that draws parallels between Rosa Clará's designs and some of the principles that shaped Gaudí's creative language.

Introducing the new River Island x Molly Smith edit

Introducing the new River Island x Molly Smith Hen Do Edit, a one-stop shop for fashionable hen celebrations this summer. Love Island star Molly has channelled her polished glamorous look into a collection filled with chic white and creamy neutral pieces complete with textured finishes and statement tassels. These dresses, tops, skirts, jumpsuits and jackets are ready for pre-wedding celebrations, rooftop cocktails, beachside bars, or simply showing off your end-of-holiday glow! They are also ideal for mini-moons and honeymoons, both in the UK and far away. Highlights from the collection include the cream mirror embroidered jacket, £79, the cream butterfly embroidered tassel maxi dress, £120, and the cream crochet knit shorts, £29.

The Dayjama Trend: Derek Roses' multi-tasking hero for honeymoon packing

As holiday and honeymoon season approaches, the ultimate packing dilemma returns: how to curate a versatile vacation wardrobe without overloading the luggage allowance. Luxury British lifestyle brand Derek Rose proves that a short pyjama set is the ultimate summer style hack; transitioning seamlessly from effortless daytime chic to a restful night's sleep. From al fresco mornings to daytime excursions and a peaceful night's sleep, the 'dayjama' trend means that these versatile coords are redefining holiday dressing. Ideal for those who refuse to compromise on either comfort or style, Derek Rose's short sets for men and women have been meticulously designed with tailored cuts, elegant piping, and sophisticated prints.

Jones Bootmaker launches a Capsule Bridal Collection

Jones Bootmaker launches a His & Hers: Capsule Bridal Collection perfect for all members of the bridal party. As the busy wedding season begins, an unforgettable walk down the aisle deserves a special shoe, expertly crafted to combine elegance, comfort and timeless style. Bridal shoes and bags include 'something blue' styles, sparkly choices, and luxury leather men's shoes with prices for ladies shoes starting from £89; bags from £59 and men's shoes from £110. Established in 1857, Jones Bootmaker has been a trusted source of high-quality footwear for more than 160 years. Founded by Alfred and Emma Jones in Bayswater, London, the brand's rich heritage is still celebrated today. Combining timeless style with quality craftmanship, Jones footwear is designed to stand the test of time.