Bridal fashion news and inspiration

Boux Avenue's free knicker offer is back instore and online

Boux Avenue has launched their most-loved offer - a free pair of knickers when purchasing the matching bra* allowing customers the opportunity to buy the full set without breaking the bank, with savings up to £26.00. The offer is now valid in all of Boux Avenue's 28 stores and online at www.bouxavenue.com throughout August. It's the perfect opportunity to stock up on wedding night and honeymoon lingerie with a selection of fashionable styles and different colours to pick from.

Sabina Motasem wins Best Sustainable Bridalwear Brand at the Marie Claire Sustainability Awards 2022

Luxury wedding designer Sabina Motasem is excited to reveal the label has been named Best Sustainable Bridalwear Brand in the 2022 Marie Claire Sustainability Awards. The awards, which are in their second year, celebrate the brands, organisations, and products that are genuinely implementing change and building a better tomorrow. Sabina, who launched the Green Bridal Collection in 2020 tells us: "We are so happy to be recognised for the work that we are doing in creating sustainable bridalwear." She continues: "It's such an honour to receive this from Marie Claire - it's heartening they are celebrating eco-friendly brands like ours. Our mission was to prove that you can be environmentally friendly and fully sustainable without compromising on quality or price. And we didn't want to stop there – we also wanted to empower women and help communities as well. This award really is the icing on the (wedding) cake!"

Ashley Graham and Pronovias launch second bridal collection

Pronovias Group, the world leader in luxury bridal, launches the second Ashley Graham x Pronovias collection. Within its inherent pledge to dress the dreams of every bride, this launch is another step in the company's long-term commitment to body diversity in bridal fashion. Like every other dress in the Pronovias Group portfolio, Ashley Graham x Pronovias 2023 collection will be available in an extended size range of 32 to 64 (US 0 to 32). Ashley Graham tells us, "I'm so excited that Pronovias Group and I were able to collaborate again and continue to create luxury bridal dresses for women of all shapes and sizes." She continues, "I can't wait for everyone to see what we've done with this amazing collection because every woman deserves to feel beautiful and comfortable on their wedding day."

Orelia launches hair accessories for summer 2022

Orelia, the jewellery brand that is both aspirational and affordable, bridging the gap between value and luxury, announces the launch of its first hair accessories collection just in time for the summer wedding season. It includes three silk mix scarves and ten hair claw styles inspired by the iconic, low-maintenance looks of top model Bella Hadid and nineties fashion muse Carolyn Bessette-Kennedy. The hair claws come in a range of designs and sizes, catering for all types of hair lengths and thicknesses.

The second Whistles collaboration with Hai launches today

The Whistles collaboration with Hai launched in May 2022, featuring model and artist Kesewa Aboah starring in the campaign. The next release launches today, exclusively at Whistles. Founded in 2018 by Tessa Vermeulen, the brand began with silk. Timeless and ethereal, Hai is known for its cult bags and has since expanded its offering with ready-to-wear and accessories. 'Hai' comes from the Mandarin word for sea: the ocean's movement, strength, and ever-changing nature reflect the brand and the materials they thoughtfully use. Immersed in optimism, the capsule collection comprises 13 signature Hai styles in 100% silk, all reworked to echo the vibrant tones of Whistles SS22 colour palette. From playful handbags and scrunchies to a lilac bias cut skirt and coordinating ruffle blouse, as well as two classic slip dresses in bold shades of lime green and hot pink, these are pieces designed to complement each other and can be easily mixed and matched.

P.S. Bridal launches online booking platform The List

P.S. BRIDAL launches THE LIST - the first-ever bridal booking platform and style hub, with favourite bridal designers and boutiques all in one place. P.S. BRIDAL THE LIST is revolutionising the bridal industry, making the process easier and digital for today's modern bride. THE LIST by P.S. BRIDAL is the first invite-only bridal style hub and booking platform, with a directory of top bridal designers. Users are able to sort by styles, price, locations, features (including sustainability) and more. As a user, your P.S. Style Pack (your personal bridal pack with your top brand and dress matches) links into THE LIST making it seamless and easy to find your perfect dress.

Pronovias offers an elevated bridal experience in new London flagship store

Pronovias Group, the world leader in luxury bridal has relocated its London flagship store to the heart of Mayfair. While this new location is a mere 70 meters from the original London store, it signifies a giant leap in investment and a strong display of confidence in the future of the bridal industry. At approximately 6,000 sq ft the new store spans three floors (basement, ground floor and first floor). Reducing the store levels from five to three will improve the customer journey for brides, offering them a more intimate and luxurious experience. "All indicators point to a boom time for weddings," says Amandine Ohayon, CEO of Pronovias Group. "Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride."

Steamery unveil wedding care outfit guide in time for summer celebrations

Are you getting married this summer and want to know how to take care of your wedding dress, bridesmaids' gowns and suits before, during and after the big day? Then check out Steamery, the Scandinavian clothing care brand that has unveiled tips for caring for your wedding outfits. We catch up with co-founder Frej Lewenhaupt to find out more. He tells us, "Before the wedding, the primary task is to make sure your dress or suit is kept in perfect condition for the big day. Good preparation beforehand will minimize the risk of extra maintenance during your wedding day. So make sure that you store your dress or suit in a garment bag that's meant for storage. Never opt for one made of plastic because it may trap moisture that can cause the garment to catch mould and odours or get stained. The only time to use a plastic bag is during transport, to protect the outfit from bad weather. Heavy dresses should be stored lying down, for instance under the bed. Lighter dresses, tuxedos and suits should be kept hanging in their garment bag. Protect them from direct sunlight because it can make white fabrics turn yellow. It's best to store your precious pieces in a dry and dark place where they aren't cramped with other garments.

Wedding guest attire - the lowdown!

This summer is set to be a bumper year for weddings, and although multiple invitations through the door are exciting you'll be left with one very important question: what am I going to wear? Have you ever been shopping with a friend and found that she's drawn to pretty dresses, whilst you make a beeline for the sharp tailored blazers and jeans? Or perhaps you have a friend who always looks effortlessly stylish whether you're going out for coffee or attending a party. That's your individual style personalities shining through. In order for us to look good and feel great in the clothes that we wear we not only need to know the best way to wear colour but also what our style personality is. According to Colour Me Beautiful there are Six Style Personalities...

NEXT The Rochelle Series launches for summer

Get set for summer weddings and honeymoons with the latest NEXT The Rochelle Series. The collection includes statement dresses, blazers and trousers perfect for a day-to-night look, versatile swimwear in mix-and-match separates, beach-to-bar dresses and throw-and-go oversized shirts for effortless style. Cute denim shorts and jeans can be perfectly paired with flats or mules. With more than 40 pieces to pick from, there are plenty of Insta-worthy styles for any occasion with prices ranging from £8 - £54.

Where it with pride - new designs in celebration of Pride month!

In light of Pride month has, Abbott Lyon have recently partnered with Switchboard, an LGBTQ+ helpline charity, to release four vibrant new pieces. 100% of all proceeds from the collection will be donated to the charity who support a safe space for anyone wanting to discuss any matters, including sexuality, gender identity, sexual health and emotional well-being. The customisable lettering option also makes them pretty gifts for your bridal party gifts - or just a pre-wed treat for yourself!

Fashion expert reveals their top tips to style the soft colour blocking trend

On Thursday 9th June on This Morning, Gok Wan revealed that soft colour blocking is set to be the latest fashion trend that everyone should be aware of. Colour blocking is the sartorial art of blocking colours together in a stylish way without being unappealing to the eye; and the spring/summer collections were beaming with colour blocking outfits at the last fashion weeks - ideal for those looking for their wedding guest attire for a bumper summer of wedding engagements! To make colour blocking "soft", you simply pair neutral and pastel colours rather than bright colours. Sales of coloured clothing has skyrocketed in the spring months, with brands sharing the love for colour, including luxury cashmere brand, N.Peal, who has shared their top tips on how to wear the soft colour blocking trend.

Carrie Elizabeth Jewellery introduces Written in the Stars ring collection

Carrie Elizabeth Jewellery has unveiled the latest addition to their successful bridal jewellery offering, Written In The Stars, a stunning collection of vintage-inspired engagement rings and wedding bands. The new elevated ring collection is custom-made to order by talented artisans in Jaipur, India, using 14-carat solid white and yellow gold set with only the finest ethically-sourced diamonds and gemstones. New for 2022 sees the sustainably-minded jewellery brand work with lab-grown diamonds for the first time, in addition to unique 'salt and pepper' diamonds.

Get wedding guest ready with Live Unlimited London

Searching for the perfect wedding guest outfit? Live Unlimited London have a great selection of dresses, kimonos and other occasionwear, which are designed to flatter your curves and help you celebrate the happy couple in style. With sizes available from 12-28, they really have you covered. The Occasionwear pieces are effortlessly chic, and aim to get you many compliments. Each piece is designed with you in mind, to be elegant, flattering, beautiful and super easy/comfortable to wear. The 'Live Unlimited' story began in 2017 with two best friends, and now co-founders, who realised their dream was to create a stylish and coordinated collection that was synonymous with quality and attention to design detail, and went beyond a size 16.

Female empowerment with new couture collection

Jewellery brand ChloBo reveals its first capsule range, The She Who Rises Collection, from their newest category 'ChloBo Couture'. This gorgeous couture collection continues its recognisable 925 sterling silver and gold plated stacking pieces, but has taken a totally different design direction and branding look. The She Who Rises Collection features bold, trend-led, demi-fine designs at a higher price point with pieces ranging from £75 to £899 in order to elevate the brand and make a significant impact in the luxury jewellery market.

Accessorise and shine with ChloBo's new collection

Known for creating unique handmade designs encompassing the heart and soul that founder and designer Chloe Moss experienced on her travels around the world, and in particular Bali, ChloBo jewellery has adorned the arms of some of Britain's most stylish women. Sold in more than 200 stockists worldwide, ChloBo's latest offering The Sun Catcher collection is inspired by the sun's many benefits and tells a tale of new beginnings and the opportunity to fill each day with happiness, love, positivity and calmness as the sun rises – what better message for couples on their wedding day?

Get your skates on this summer with 70s-inspired styles from Impala Skate

Fashion meets fitness this summer with the trend for roller skating here to stay. Whether you're a complete beginner, or regularly enjoy this favourite pastime, get moving with Impala Skate, an Australian-born brand that's making this activity cool again with its offering of vegan-friendly, vintage-inspired roller skates, inline skates and skateboards, as well as cool accessories and protective gear designed to help you get your groove on. Insta-worthy styles influenced b the 1970s include these retro-looking pink and yellow skates, and a rose gold pair with a hologram finish designed in collaboration with Australian-born hoola hoop master and expert skater Marawa (who has six pairs of custom high-heeled roller skates that she performs in!) One of the latest additions to the ever-expanding collection is the patent plum colour and the brand recently launched the Harmony Blue style as part of its Harmony Blue Roller Skate initiative.