Bridal fashion news and inspiration

LittleWomen.com introduces new AI & One-to-One bra fitting

British lingerie retailer Little Women.com has partnered with Brarista to launch the world's first AI bra fitting solution for customers with smaller busts. The Brarista AI Fit Chatbot acts as a fit expert, lingerie stylist, and care assistant for customers who require cup sizes A, AA and AAA. Part of the new LittleWomen.com Lingerie Angels Fitting Service, customers can also book an online one-to-one ZOOM consultation with a small bust bra fitting expert who will offer advice on the fit, style and bra shape and suggest suitable products. Since its launch last month, more than 100 women have used this free service.

NEXT reveals the best colours to wear to a summer wedding

Experts at the fashion brand NEXT have revealed the best colours to wear to a summer wedding this season, and what to avoid. When it comes to wedding guest dresses, some brides prefer guests to steer clear of shades that are too light, for example cream, off-white garments and white. If you find yourself wondering whether the colour is too close to white, it's best to check with the bride first. This summer, pastels and more muted tones are set to come into their own at weddings both in the UK and abroad. Softer shades make the ideal choice for a wedding guest outfit, so as not to draw too much attention by being too loud but still feeling seasonal and making a statement.

Introducing The Laura Ashley Dress Edit at NEXT

The latest Laura Ashley dress collection is available exclusively at Next stores around the UK. Celebrating the brand's cherished heritage, this beautiful range draws inspiration from the rich Laura Ashley archive, reimagining iconic prints for the modern wardrobe. Blending timeless romance with contemporary femininity, the collection features delicate ruffle detailing, puff sleeves and broderie detailing. From large scale florals to gorgeous ditsy prints, each print has been carefully selected form this beautiful collection. Designed to offer effortless elegance for every occasion, the collection features everyday casual dresses to statement occasion pieces, perfect for adding a timeless touch to your wardrobe.

BRIDAL DESIGNER SANYUKTA SHRESTHA IS HONOURED WITH AWARD

Sanyukta Shrestha, the leading sustainable UK bridal designer has been honoured with the Outstanding Achievement award at the eighth annual Britain's Asian Wedding Awards 2025 for the category of Wedding Boutique of the Year Award in London. This prestigious event was organised by Oceanic Awards, a leading and the largest ethnic awards events company in Britain, which hosts approximately 250 award ceremonies annually, both online and in more than 20 cities worldwide. Sanyukta Shrestha has been previously recognised with these esteemed accolades in 2020, 2023, and 2024. Regarding this year's award, Shrestha commented, "This Outstanding Achievement award brings immense joy and reflects 14 years of unwavering dedication and passion for our cherished brides across the UK and beyond."

The Atlas x River Island collection launches

The one-of-a-kind Atlas x River Island collection has launched with honeymoon must-have pieces in vibrant shades. Discover the fashionable new collection designed with Adrianne Dimitrakakis, the artist behind atlas. This exclusive range reimagines Adrianne's prints into versatile pieces made for every occasion. The designs are inspired by the artist's travels, incorporating elements like textured walls, vintage signage, and collected trinkets - each telling a unique story. This collection stays true to Adrianne's vision: bringing a little sun to the everyday and offering pieces that feel like keepsakes from a journey. They are a must-pack for anyone heading on honeymoon this summer!

Married at First Sight star launches bridal collection

Former Married at First Sight UK star and Ms Great Britain, April Banbury recently launched her debut bridal line. Drawing from her experience in fashion design and the bridal industry, April's collection embodies a modern and unique twist on classic elegance, featuring intricate detailing and luxurious fabrics. Despite earning a BA (Hons) degree in Fashion Design, April encountered significant challenges on her journey, however, she remained passionate about achieving her dream. April says, "Having my aspirations discouraged in the past has only made me more driven to succeed, and launching my own brand is an exciting milestone. For me there is no better feeling than helping a bride find the most important dress of her life."

Monsoon by The India Edit launches

Monsoon is proud to introduce its latest limited-edition collaboration with fashion and lifestyle tastemaker India Carson, known to many through her social platform The India Edit. Designed with India's signature style in mind, the collection brings together timeless silhouettes in soft, earthy tones oozing effortless elegance - they are the perfect pieces for sunny days and warm evenings, especially for those attending a wedding this summer. From flowing dresses to stunning tops, each item is made to mix, match, and move. Highlights include the Matilda printed puff-sleeve midi dress, £110 and the Isabelle drop-waist maxi gown in a stunning shade of yellow (both pictured).

Occasionwear retailer Next reveals which bridesmaids' dresses will suit everybody

Wedding planning is one of the most exciting yet often stressful life events. From choosing the perfect dress to managing last-minute changes, brides face multiple pressures including how to keep their bridal party happy. Occasionwear retailer Next has conducted a survey to discover British people's opinions on bridal party dynamics, including who gets a say on the dress and who should pay for it. The study found that more than one in five (22%) think the bridesmaid should pay for their own dress in full, with one in three (31%) revealing that they have had to contribute towards their bridesmaid's dress in the past.

Abbott Lyon introduce new 925 Sterling Silver Collection

Popular jewellery brand Abbott Lyon has recently introduced the new 925 sterling silver collection - and at County Wedding Magazines, we're officially obsessed! The carefully curated range features everything from mini initials and tiny charm pendants to semi-precious birthstones, all designed with a dainty-but-durable finish. Each piece is crafted in high-quality sterling silver, making it perfect for layering, gifting, or everyday wear. It's subtle, sophisticated, and designed to last ideal for anyone looking to elevate their jewellery game without going over budget. It offers items that are ideal for brides, plus great gifts for bridesmaids and mums.

The Emerald Edit: Timeless Gifts for May Birthdays

There's a reason emeralds have been loved for centuries— their rich green glow and timeless sparkle are pure perfection! And lucky for May babies, it's your birthstone. But emeralds are more than just beautiful. They're symbolic of harmony, wisdom, and unconditional love - making them the perfect gift to celebrate a birthday, mark a meaningful moment, or treat yourself to something truly special. Abbott Lyon's Birthstone Collection is full of elegant, personal pieces that make unforgettable gifts and lasting keepsakes. Not born in May? No worries – there's birthstone jewellery for every month of the year!

Celestial jewellery brand Luna Charles held a VIP brunch honouring May 12th Flower Moon

Luna Charles, a celestial jewellery brand, held a VIP brunch at The Bluebird in Chelsea, London to launch their Flower Moon Jewellery Collection designed to celebrate May's full 'flower' moon. Guests included Arielle Free (BBC Radio 1 DJ) Paris Smith (Made in Chelsea) Yasmine Zweegers (Made in Chelsea) Laura Tobin (GMB weather presenter) Olivia Cox (presenter) and celebrity fashion stylists Flick Bartlett , Tatiana De Normann, Lucas Marmitage , Debbie Harper , Megan Boyes, and London fashion & lifestyle influencers. Inspired by May's full moon, named as the Flower Moon, which will appear on May 12th, around 6 pm this jewellery collection celebrates the season of abundance, growth and femininity. Luna Charles Flower Moon collection launches online today.

Sif Jakobs unveisl first Diamond Collection

The Danish jewellery brand Sif Jakobs has unveiled its first Diamond Collection crafted in 14-carat gold or white gold, adorned with lab-grown diamonds. The Diamond Collection continues Sif Jakobs' strong design tradition and mantra that every woman deserves to shine – every day and for every occasion. The Diamond Collection is a reflection of the brand's commitment to beauty, craftsmanship, and the modern woman's desire for sustainable luxury. Each stone is masterfully cut to unleash its full fire and sparkle, ensuring that jewellery not only looks exceptional but feels luxurious. By choosing to use only lab-grown diamonds, consumers can be confident that the jewellery is crafted with consideration for both the environment and ethics.

ChloBo Launch Limited Edition Prints to Celebrate 20th Anniversary

To celebrate 20 years of ChloBo, the jewellery brand is launching Limited Edition A5 Affirmation Prints designed to inspire, uplift, and reflect the spirit that has carried us through two decades of meaningful jewellery and heartfelt community. Each of the three exclusive designs has been lovingly hand-drawn and illustrated in-house, serving as a true extension of the brand's heart and creativity. Printed on premium, textured off-white card and fitted with elegant A5 mounts, these prints embody the essence of ChloBo's journey. What makes this collection even more meaningful? Each affirmation print is beautifully paired with its own symbolic charm, amplifying the message and energy behind it.

Jewellery Cleaning Myths Busted

With so many myths and fake 'hacks' out there surrounding jewellery cleaning, it can be a challenge separating fact from fiction. "A simple mistake can turn your dazzling ring or heirloom necklace from a shining star into a dull disappointment," says Blake Asaad, founder of GOODSTONE, a leading provider of exquisitely crafted diamond jewellery. fortunately, Blake is here to bust some jewellery-cleaning myths and show you the right ways to care for your pieces.

FENWICK LAUNCHES THE SEASON – A STYLE GUIDE FOR SUMMER SOCIALISING

Fenwick launches The Season for spring/summer 2025, a style guide to summer socialising, from weddings and formal events to honeymoons, brunch with friends, and watching big sporting events. Fenwick is synonymous with the summer season, millinery and occasion dressing; however, The Season turns tradition on its head, casting the spectator as the main character, putting them centre stage, from Wimbledon to weddings, asking "who's watching who?". Anything but conservative, The Season amplifies the Fenwick point of view on style across fashion, beauty, food and home. While horses race at Ascot or players compete at Wimbledon, there's another show happening in the stands.

Check out the latest River Island bridal pieces

High street brand River Island has launched a beautiful collection of bridal outfits, including dresses, coats, and trousers. Highlights for fashion-conscious brides-to-be this summer include a cream 3D floral midi dress, £110 and a cream 3D petal crop bandeau top, £30, with matching shorts, £35. There's also a white satin bubble hem mini dress, £75, a stylish cream oversized blazer, £69, and a pair of matching cream slim-fit flared trousers, £39. For those marrying outside and searching for a stylish cover-up in case the Great British weather isn't on side, check out the cream floral jacquard trench coat priced at £89.

Casadei and House of Gilles Reimagine Bridal Elegance

Casadei and House of Gilles have announced a couture bridal footwear collaboration in an exciting partnership that celebrates bespoke and timeless elegance. This exclusive collection marries the ethereal quality of House of Gilles' couture bridal ethos with the iconic silhouettes of Casadei, offering brides an unparalleled blend of romance, modernity, and refinement. Born from a shared desire to create something truly exceptional, it draws inspiration from the House of Gilles Bridal 2025 Collection. Meticulously crafted within the brand's atelier, the shoes feature intricate details that echo the delicate artistry of House of Gilles' gowns, from duchesse satin pleating and molded botanical appliqués to lace adorned with crystal embroideries. These elements have been integrated into Casadei's signature styles.

Carrie Elizabeth Jewellery launches new spring Dreamer collection

Carrie Elizabeth Jewellery has just launched the new spring Dreamer collection, perfect for the bridal party. Designed to be styled eclectically, in each person's individual way, the Dreamer collection celebrates the brand's love of beautiful gemstones and diamonds, hand-crafted with high-shine metals, designed to catch the light and make the wearer feel incredible. Affordable prices range from £85 to £130, and highlights from the collection include the Molten heart hoop earrings in 14-carat gold vermeil, £90, perfect for brides, plus the pretty gold-plated multi aquamarine beaded necklace, £95, that would make the ideal thank you gift for mums and maids.

Pandora unveils new Oxford Street West store

Pandora is expanding its presence in London today with the opening of Pandora Oxford Street West, its fourth store on the city's most famous shopping street. Located at 374 Oxford Street, W1C 1JR, the store opens today, on the 26th of March, offering an exciting new destination for customers to explore Pandora's full jewellery collections, including its Lab-Grown Diamonds collection and engraving services. Pandora Oxford Street West was designed with the clear mission to enhance the brand's visibility on one of the world's busiest shopping streets. While it is the fourth Pandora location on Oxford Street, it introduces a bold, custom store typology – the first of its kind in London.

UNNDR Lingerie celebrates Mother's Day

This Mother's Day, celebrate a mother figure in your life with UNNDR Lingerie - the perfect gift of elegant, luxurious lingerie designed to make her feel confident, beautiful, and cherished. Mother's Day is a time to appreciate the love, strength, and grace of mothers and mother figures everywhere and while traditional gifts such as flowers and chocolates are always appreciated, UNNDR Lingerie offers a more personal and sophisticated gift. Their elegantly designed subscription boxes with a focus on self-care feature exquisite lingerie sets. Prices start from £37 and you can choose between a monthly or quarterly set delivered to the door.