Moonpig reveals weddings cards are the hardest to write
Greeting cards have been a popular way to express celebrations and affection for our loved ones. We’re used to purchasing cards for milestones from birthdays, weddings, new jobs and more, but how often do we struggle with what to write in a card?
With the recent growth in popularity of AI models like ChatGPT, Moonpig has launched its “Smart Text” tool, a feature which uses generative AI as a writing assistant for customers who need help in those moments where they don’t know what to put in a card to their loved ones.
Using insight from search data leading online greeting card experts, Moonpig, has conducted new research to reveal the occasions people struggle the most to write cards for and how the new “Smart Text” feature can help you write a card for any occasion.
Moonpig has analysed Google search volume data for terms such as ‘what to write in a birthday card’ or ‘how to write a wedding card’ to uncover the most-searched-for occasions when writing greeting cards.
Occasion
Total average monthly Google search volume
Sympathy
66,010
Wedding
51,550
Birthday
48,870
Leaving
43,440
Christmas
27,860
Thank You
19,360
Christening
18,360
Valentine's Day
15,300
Graduation
15,270
Holiday
14,630
Marriage is one of life's most significant life milestones, which can make writing wedding cards seem daunting, as many may feel their message needs to reflect such a monumental occasion. With this in mind, it’s no surprise that Google searches for what to include when writing a wedding card boasted 51,550 Google searches a month.
Of that figure, surprisingly, the research found ‘What to write in a wedding card to a best friend’ was the most searched-for recipient within this category revealing on average 4,400 monthly Google searches. Why? Well it seems that when writing a wedding card to your best friend there’s the additional pressure of wanting to avoid generic well-wishes and offer a more personal and memorable message that’s a reflection of our close relationship with them.
Sarah-Jane Porter, Moonpig's Global Design & Licensing Director adds: "A good way to prompt AI for wedding cards would be to include the names of the bride and groom and reminisce on your relationship with the couple to add a personal touch. Also, consider the tone you would like the card to have, something which often depends on your relationship with the person getting married. For example, you may want a card for your colleague to have a more formal tone compared to a relaxed and lighthearted tone for a close friend.
"We know how much our customers value creating meaningful and customisable cards when sending them to their loved ones. The Smart Text tool has been created to extend our personalisation offering further by helping craft both personalised and meaningful wishes for your loved one for any special occasion."
Wedding prompt examples:
Write me a funny message for my best friend David and his wife-to-be Lucy who are getting married. Include an anecdote about when David forgot the tent when we went on a camping trip.
Compose a formal message for my colleague Steve, who is getting married to Sandra in Italy.
Write a loving message to my wife-to-be named Kelly who I am getting married to. Our surname will be Parker."
Marriage law reform: what the Government’s proposals could mean for couples
Planning a wedding is fun, stressful, time consuming. Couples want a ceremony that reflects their taste, is reflective of their love for each other and feels unique. The current restrictions in place can sometimes fetter that. Long-awaited plans to modernise weddings law in England and Wales could give couples far greater freedom over where and how they marry. It is hoped that they may be part of a much wider transformation of family law which is going through the biggest shakeup in decades.
READ ARTICLE
Entering your marriage era? Forget wedding favours; McDonald’s launches Limited Edition ‘Wedding Flavours’
The nation's brides and grooms can live happily ever after, as prayers are answered with personalised McDonald's sauces for their Big Day. With some of the biggest celebrities making their way down the aisle this summer, it's safe to say 2026 has been the year of saying "I do" – and now McDonald's is bringing the flavour to the wedding season. How many epic weddings end with guests making a grand finale pit stop at a Maccies en route home? Well now you won't have to detour, McDonald's is going to literally bring the ceremonial rite of passage to the actual wedding party.
READ ARTICLE
Bye Bye Sweet Caroline: The Classic Anthems BANNED From UK Weddings
The era of the predictable wedding singalong is officially dead, according to new data from entertainment agency Jonny Ross Music. New figures have revealed that Britain's couples are ruthlessly blacklisting the nation's favourite party anthems from their big days. A shocking analysis of playlist requests shows that legendary floor-fillers are being banished to the 'Do Not Play' list. Modern couples are ordering DJs to completely snub overplayed staples like 'Uptown Funk' and 'Mr Brightside'. But Brits are not turning their backs on the dancefloor. Instead of relying on default reception cheese, millennial newlyweds are demanding authentic club vibes that replicate a proper night out.
READ ARTICLE
Port Lympne's wedding show is in September - hosted by County Wedding Events!
If you're newlyweds-to-be embarking on your wedding planning journey, pop along to the County Wedding Events wedding show at Port Lympne, in Kent, for inspiration on Sunday 13th September 2026 - 11pm - 3pm! Sister company to County Wedding Magazines, the event brings couples that are desperate for face-to-face wedding planning in touch with local professionals who are on hand to help plan the wedding day. From photographers to cake makers, musicians to florists you're sure to tick a lot off of your to-do list by attending one of our County Wedding Events.
