Brace yourselves for a vibrant floral revolution as 2024 bids adieu to the serene luxury trends of 2023, welcoming back maximalism with open arms. Bold statement pieces and lively colours are reclaiming their spotlight in the realms of fashion, interiors, and floral arrangements, marking a dynamic shift in the aesthetic landscape.
Jo Reason, Director of Brand & Range at Bloom & Wild, predicts a surge in hyper-colour bouquets featuring fuchsia and electric lilac flowers paired with lime yellow foliages.
Back in bloom: One of the defining trends of 2024 is a resurgence of fresh flowers, ushering in a lively era of bursting buds and vibrant sprays that supersedes the dried aesthetic of recent years. In a harmonious blend of nature, anticipate natural-looking bouquets intertwining dried stems with blooming roses, accompanied by feathery foliage such as pampas grass and eucalyptus. The result is an earthy tapestry that instils a sense of calm in any space.
Hot pinks: WGSN's declaration of 'Orchid Flower' as the Color of the Year for 2024 signals the return of hot pinks to the forefront of floral choices. Bloom & Wild reports a continued surge in popularity for pink bouquets, dethroning red flowers even during Valentine's Day. Whether monochromatic or blended with other colours, hot pinks inject personality and energy into floral arrangements.
Upcycling: As the upcycling trend gains momentum in 2024, consumers seek sustainable ways to maximise product usage, extending its influence to the world of flowers. People are increasingly opting to repurpose longer-lasting stems into posies or utilising flower presses to immortalise their favourite blooms. Florist Emma Forsey emphasises that this approach not only saves money and reduces waste but also enables the creation of unique and enduring arrangements.
Peachy keen: The 2024 Pantone Color of the Year, Peach Fuzz, emerges as a warm and timeless shade. Florists forecast a surge in the popularity of peachy hues, especially in classically themed weddings when paired with soft neutrals and organic textures. Representing sincerity and genuineness, peachy tones add a poetic undertone to wedding celebrations and home decor alike.
Embrace the maximalist blooms: With maximalism making a triumphant return, 2024 is the year to revel in the joy of florals. Whether your preference leans towards bold and bright or soft and earthy, this year's floral trends offer a plethora of options. From upcycling practices to the celebration of natural textures and patterns, each trend reflects a collective desire to connect with nature and make sustainable choices. Grab your peachy pink, maximalist shears, and dive into the flourishing world of 2024's floral trends with Bloom & Wild. This trend is all about bright and playful designs, incorporating a wide variety of colours, round shapes, and structural elements.
Gifting options for the upcoming wedding season from BHS
Wedding gifts for the 2026 wedding season should be meaningful twists on classic gifts like home décor reflecting a couple's personalities. There is also a growing emphasis on sustainability and intentional gifting, with eco-friendly products becoming more common. Ultimately, the trend in 2026 is about thoughtfulness - choosing a gift that feels unique, useful, and emotionally significant rather than simply ticking a box.
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A Candle That Unlocks Experiences - New Launch from Cupidly
UK gifting brand Cupidly has unveiled a new scented candle collection designed to go beyond traditional home fragrance, combining scent, personalisation and QR-powered digital content to create what it describes as a more interactive gifting experience. Each candle in the range features a discreet QR code that, when scanned, unlocks curated digital content such as playlists, conversation prompts, shared rituals and date-night ideas. The concept aims to turn a familiar product into something more experiential, encouraging users to engage with the candle beyond its aesthetic and scent.
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Everything you need to know about prenups
Prenups are fast becoming a key part of wedding planning for many Brits, with new data from leading law firm Mills & Reeve showing a sharp surge in demand during the second quarter of the year, dubbed by the law firm as 'prenup season'. Brett Frankle, partner at Mills & Reeve, explains how the trend has developed and why more couples are choosing to put agreements in place ahead of their wedding. Over the last five years, we have seen a sharp rise in prenups between April and July, linked to summer weddings, preholiday planning and timesensitive instructions before ceremonies, with July proving particularly popular.
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The ‘I Do’ Dilemma: Why Couples Struggle to Sign Their New Names
More couples than ever are choosing to combine their surnames after marriage, but many are running into one unexpected problem: they can't sign their new name. Searches for "combined surnames" have risen by 37% in the past month, according to new data analysed by luxury pen brand Scriveiner. Interest has been steadily increasing over the past year, with a clear spike in the lead-up to wedding season between late spring and early autumn.
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