Bloom & Wild's exclusive insights into this year’s most anticipated flower trends

Bloom & Wild's peachy bouquet in a vase of water on a table

Brace yourselves for a vibrant floral revolution as 2024 bids adieu to the serene luxury trends of 2023, welcoming back maximalism with open arms. Bold statement pieces and lively colours are reclaiming their spotlight in the realms of fashion, interiors, and floral arrangements, marking a dynamic shift in the aesthetic landscape.

Jo Reason, Director of Brand & Range at Bloom & Wild, predicts a surge in hyper-colour bouquets featuring fuchsia and electric lilac flowers paired with lime yellow foliages.

Back in bloom: One of the defining trends of 2024 is a resurgence of fresh flowers, ushering in a lively era of bursting buds and vibrant sprays that supersedes the dried aesthetic of recent years. In a harmonious blend of nature, anticipate natural-looking bouquets intertwining dried stems with blooming roses, accompanied by feathery foliage such as pampas grass and eucalyptus. The result is an earthy tapestry that instils a sense of calm in any space.

Hot pinks: WGSN's declaration of 'Orchid Flower' as the Color of the Year for 2024 signals the return of hot pinks to the forefront of floral choices. Bloom & Wild reports a continued surge in popularity for pink bouquets, dethroning red flowers even during Valentine's Day. Whether monochromatic or blended with other colours, hot pinks inject personality and energy into floral arrangements.

Upcycling: As the upcycling trend gains momentum in 2024, consumers seek sustainable ways to maximise product usage, extending its influence to the world of flowers. People are increasingly opting to repurpose longer-lasting stems into posies or utilising flower presses to immortalise their favourite blooms. Florist Emma Forsey emphasises that this approach not only saves money and reduces waste but also enables the creation of unique and enduring arrangements.

Peachy keen: The 2024 Pantone Color of the Year, Peach Fuzz, emerges as a warm and timeless shade. Florists forecast a surge in the popularity of peachy hues, especially in classically themed weddings when paired with soft neutrals and organic textures. Representing sincerity and genuineness, peachy tones add a poetic undertone to wedding celebrations and home decor alike.

Embrace the maximalist blooms: With maximalism making a triumphant return, 2024 is the year to revel in the joy of florals. Whether your preference leans towards bold and bright or soft and earthy, this year's floral trends offer a plethora of options. From upcycling practices to the celebration of natural textures and patterns, each trend reflects a collective desire to connect with nature and make sustainable choices. Grab your peachy pink, maximalist shears, and dive into the flourishing world of 2024's floral trends with Bloom & Wild. This trend is all about bright and playful designs, incorporating a wide variety of colours, round shapes, and structural elements.

Back to previous page

You may also be interested in

New app launches to simplify one of marriage’s biggest admin headaches

New app launches to simplify one of marriage’s biggest admin headaches

Changing your name after marriage can mean updating details with countless organisations, from banks and subscriptions to official documents and employers. New app Name Change Navigator aims to make the process easier, guiding newlyweds through each step from one platform. Founded by Rebecca Dainton, Head of Product at Flutter UK & Ireland, the app was created to reduce the stress and mental load associated with name changes. It supports a range of naming journeys, including traditional surname changes, double-barrelling, blended surnames and other choices following marriage, civil partnership, divorce or personal identity changes. The launch comes as younger generations increasingly rethink traditional naming conventions, with technology offering a more streamlined approach to this often-overlooked part of newlywed life.

READ ARTICLE

Expert at Cake Box, shares 2026 wedding trends

Expert at Cake Box, shares 2026 wedding trends

Weddings may be rooted in tradition, but 2026 is seeing couples put their own spin on the big day. From reimagined wedding cakes to more personal, less conventional celebrations, today's couples are increasingly choosing what feels meaningful to them rather than simply following the rules. To explore how wedding traditions are evolving, Okay Rahman, Head of Product and in-house cake expert at Cake Box, shares their insight into the biggest wedding trends of 2026 — and how couples are putting a fresh, modern twist on some of the most-loved elements of the day. He said... "We're seeing that wedding cakes are becoming much more personal in 2026. The traditional tiered cake certainly hasn't disappeared, but couples are feeling less tied to the idea that a wedding cake has to look or taste a certain way. These days, it's being treated as another part of the styling of the day, so the design reflects the couple, the venue and the overall feel of the wedding.

READ ARTICLE

Are Brits risking their finances by avoiding the pre-wedding money talk?

Are Brits risking their finances by avoiding the pre-wedding money talk?

For many couples, talking about money can feel far less romantic than talking about the wedding itself. But as more Brits prepare to tie the knot — and with stronger legal rights on the horizon for unmarried couples — new research suggests we may be leaving some important financial conversations until it's too late. From avoiding money talk on first dates to steering clear of prenups, the findings reveal a nation surprisingly reluctant to discuss how to protect their finances, even when differences over money are already putting relationships under strain. Two thirds of Brits (66%) say they would not get a prenuptial agreement before marriage (48%) or have already opted against one (17%) - compared to 42% in both France and Spain. New findings from Europe's second largest neobank, bunq, reveal that Brits are markedly more resistant to prenuptial agreements than their continental neighbours – despite Britain's reputation as the less romantic nation.

READ ARTICLE

Couples could legally get married anywhere - legal comment

Couples could legally get married anywhere - legal comment

The UK Government has unveiled a new consultation to reform the wedding laws in England and Wales which is exploring how wedding ceremonies are conducted, particularly looking at wedding venues. The proposals are seeking to modernise the outdated legislation in this area which will eventually provide couples with greater freedom to decide where and how they will get married. At present, when a couple gets married, they need to have their legal ceremony in a licensed building or a registered place of worship. The existing laws have a further requirement that couples must ensure the individual officiating their wedding ceremony is either an authorised religious minister or a civil registrar.

READ ARTICLE

Subscribe to Your Sussex Wedding Magazine for free

VISIT SITE

Follow Your Sussex Wedding Magazine on Facebook

VISIT SITE

Follow Your Sussex Wedding Magazine on YouTube

VISIT SITE

Chariots Chauffeurs

VISIT SITE