Bloom & Wild's exclusive insights into this year’s most anticipated flower trends
Brace yourselves for a vibrant floral revolution as 2024 bids adieu to the serene luxury trends of 2023, welcoming back maximalism with open arms. Bold statement pieces and lively colours are reclaiming their spotlight in the realms of fashion, interiors, and floral arrangements, marking a dynamic shift in the aesthetic landscape.
Jo Reason, Director of Brand & Range at Bloom & Wild, predicts a surge in hyper-colour bouquets featuring fuchsia and electric lilac flowers paired with lime yellow foliages.
Back in bloom: One of the defining trends of 2024 is a resurgence of fresh flowers, ushering in a lively era of bursting buds and vibrant sprays that supersedes the dried aesthetic of recent years. In a harmonious blend of nature, anticipate natural-looking bouquets intertwining dried stems with blooming roses, accompanied by feathery foliage such as pampas grass and eucalyptus. The result is an earthy tapestry that instils a sense of calm in any space.
Hot pinks: WGSN's declaration of 'Orchid Flower' as the Color of the Year for 2024 signals the return of hot pinks to the forefront of floral choices. Bloom & Wild reports a continued surge in popularity for pink bouquets, dethroning red flowers even during Valentine's Day. Whether monochromatic or blended with other colours, hot pinks inject personality and energy into floral arrangements.
Upcycling: As the upcycling trend gains momentum in 2024, consumers seek sustainable ways to maximise product usage, extending its influence to the world of flowers. People are increasingly opting to repurpose longer-lasting stems into posies or utilising flower presses to immortalise their favourite blooms. Florist Emma Forsey emphasises that this approach not only saves money and reduces waste but also enables the creation of unique and enduring arrangements.
Peachy keen: The 2024 Pantone Color of the Year, Peach Fuzz, emerges as a warm and timeless shade. Florists forecast a surge in the popularity of peachy hues, especially in classically themed weddings when paired with soft neutrals and organic textures. Representing sincerity and genuineness, peachy tones add a poetic undertone to wedding celebrations and home decor alike.
Embrace the maximalist blooms: With maximalism making a triumphant return, 2024 is the year to revel in the joy of florals. Whether your preference leans towards bold and bright or soft and earthy, this year's floral trends offer a plethora of options. From upcycling practices to the celebration of natural textures and patterns, each trend reflects a collective desire to connect with nature and make sustainable choices. Grab your peachy pink, maximalist shears, and dive into the flourishing world of 2024's floral trends with Bloom & Wild. This trend is all about bright and playful designs, incorporating a wide variety of colours, round shapes, and structural elements.
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