Grooms' news, with fashion, grooming and styling tips for the stag

Redefining the modern groom’s style

Weddings are now a platform for personal expression, and modern grooms are embracing this shift with style and confidence. Today, a wedding suit reflects personality and individuality. Every detail, from the cut to the colour, speaks to the groom's unique character and the story he wants to tell on his special day. Fit, comfort, and style are equally important. A suit that's perfectly tailored enhances posture and presence, and will photograph beautifully, creating memories that last a lifetime. It becomes a wardrobe investment that extends far beyond the wedding day, offering versatility for future occasions while maintaining a sense of contemporary elegance.

Seiko Diver Watches for Summer

Whether you're searching for a stylish gift or looking to mark the occasion with a timeless timepiece, Seiko's Prospex collection offers two exceptional diver's watches that combine heritage, performance and enduring style. Each watch celebrates a different chapter of Seiko's renowned diving legacy, making them a meaningful keepsake long after the big day. The Seiko Prospex 'Marinemaster' 1968 Diver's Reinterpretation 300m in High Contrast Black is inspired by the brand's ground-breaking 1968 hi-beat diver's watch.

New Issey Miyake L’Eau d’Issey pour Homme Eau de Parfum

A bold new chapter in men's fragrance has arrived with the launch of L'Eau d'Issey Pour Homme Eau de Parfum, the latest evolution of the iconic line from Issey Miyake. Positioned as both a fragrance and aftershave-style grooming essential, created by perfumer Sophie Labbé, the scent draws inspiration from the hidden depths of the sea, capturing contrasts in temperature, texture, and light. The composition opens with a striking burst of Sichuan pepper, delivering an electric, spicy freshness that immediately commands attention. This is followed by a luminous aquatic accord enhanced with lemon essence, evoking the shimmering surface of water

Wedding day hair matters: 7 in 10 UK men prioritise grooming for the big day

Summer is the perfect time of year for a wedding, with its longer days and beautiful weather, which provides the perfect time for a celebration. In England and Wales, August was the most popular month for marriage in 2023, with 32,121 ceremonies taking place. A wedding day is one of life's most meaningful milestones, and couples are placing greater emphasis than ever on looking and feeling their best. Increasingly, this focus extends to grooms, who are embracing grooming and personal style as part of their preparations. In 2025, searches for "groom makeup" rose by 42%, alongside a notable increase in social media content highlighting male beauty and appearance.

Orient has introduced five new models to its diver design series

Orient has introduced five new Diver Design 40* models to its iconic diver design series. With a compact 39.9 mm case and gradation dials in modern colours, these pieces combine sporty and casual styling making them an ideal everyday companion as well as a fashionable accompaniment for any style.

Diver Design 40 is characterised by a compact 39.9 mm case, as well as the case design omitting the crown guard, a uni-directional rotating bezel highlighting the solid texture of the stainless steel, and a subtle date display. The latest models combine these light, simple style elements of Diver Design 40 with a refreshing design that highlights the dial.

The Camden Watch Company introduce its first pocket watch

British independent watch brand and designers, The Camden Watch Company, founded by wife and husband team Anneke Short and Jerome Robert, have announced the release of their first pocket watch. Available for pre-order now, the pocket watch will ship in mid-June, just in time for summer weddings.

Perfect for dressing up a suit, guys wanting to pull off the dapper chap/vintage look or even a waistcoat, coat or jacket, The Camden Watch Company's pocket watch is a piece that feels like a natural extension of the brand's design story.

Taking cues from the pocket watches of Victorian London, the design leans into that sense of heritage, while still feeling distinctly modern. The case engraving is based on a Victorian scrollwork style, heavily inspired by vines and natural shapes (soft curling lines and flourishes) with the centre design reflecting the elegant ironwork of the bridge over Regent's Canal (Bridge No.10) element used on their automatic crowns. The full hunter case opens to reveal a detailed, layered dial that carries all the hallmarks of The Camden Watch Company, industrial touches, clean lines, and subtle nods to their London roots.

BMW has launched three fragrances

BMW's passion for performance and precision now extends beyond the road with the launch of the BMW M Fragrance Collection. Comprising three Eau de Toilettes, 1972, 1985, and 2025, each scent reflects a milestone in BMW's history. Crafted by perfumers Frank Voelkl and Alexandra Monet, the fragrances combine citrus, woody, and aromatic accords to capture the spirit of innovation, agility, and boldness. Housed in bottles reflecting the iconic M stripes, the collection brings Motorsport DNA to everyday life.

Adrien Brody reunites with Lacoste as the face of its Eyewear line

Fourteen years after their first collaboration, Adrien Brody reunites with Lacoste as the face of its Eyewear line. Having starred in the brand's 2012 Unconventional Chic campaign and remained a regular presence at Lacoste fashion shows, Adrien continues a long-standing relationship rooted in shared creative values. A two-time Academy Award winner for The Pianist and The Brutalist, Adrien embodies the brand's spirit through his artistic vision and bold career choices. Lacoste Eyewear blends heritage and contemporary design, combining lightweight comfort, refined detailing and the iconic crocodile signature.

Hockerty has unveiled its new men’s coat collection

Hockerty has unveiled its new men's coat collection, celebrating the art of tailoring with warmth, comfort, and sophistication. This season, rich brown tones replace black as the refined neutral, while checkered designs add a modern edge to classic silhouettes. Premium fabrics, from soft angora blends to luxurious wool-cashmere and breathable pure wool, elevate each coat with texture, structure, and understated elegance. Designed to combine timeless style with contemporary appeal, the collection reflects Hockerty's commitment to made-to-measure craftsmanship, giving men the freedom to express their personality through refined outerwear built to last.

Moss has unveiled a new wedding collection

Moss has unveiled a new wedding collection featuring classic tuxedos, elegant double-breasted suits, seasonal shades, and breezy linens. With a focus on colour, fit, and fabric, Moss believes the groom's suit can shape the entire celebration, while playing a key role in how confident the groom looks and feels. Planning early allows time to explore a range of styles and service options, including Moss' hire offering, designed to suit different body shapes and budgets.

Orient Star introduces the new Mechanical Moonphase Timepiece

Orient Star M45 F8 Mechanical Moonphase is a flagship model within the M45 Collection portrays a beautiful scene of the star cluster Pleiades and the moon mysteriously glowing in the dark. The dial has a stamped pattern reminiscent of a star cluster, and a monotone gradation transitioning from grey in the centre to black on the outer edge using uniquely formulated paint.The long second hand extends all the way to the outer minute track and is finished with a noticeable curvature at the end. A dual-curved sapphire crystal with super anti-reflective coating on both sides allows you to admire the beautiful dial in its entirety.

Gieves & Hawkes has opened a new store in Bath

British tailoring institution Gieves & Hawkes has opened a new store in the redeveloped Shire's Yard in Bath. Spanning three elegant floors, the store showcases the full range of ready-to-wear tailoring, refined casualwear, and the brand's acclaimed made-to-measure service. It reconnects Gieves & Hawkes with a city that has long embraced its timeless British style. "Our new store represents our commitment to Bath and the Southwest," says Managing Director Jason Gerrard. This reopening marks a new chapter in the brand's celebration of craftsmanship and heritage.

Moss has opened a new store in Leeds

Moss has officially opened the doors to its newly relocated store in Leeds following a full refit, marking the latest step in the brand's mission to elevate the in-store experience and assert itself as a leader in modern menswear.

Located in the heart of Leeds city centre at 77 Briggate, the new store places greater emphasis on Moss' expert service and new modern design. Across three floors and 3,520 sq ft, customers can explore Moss' full collection, including new season arrivals. From premium Italian suiting to versatile casualwear, as well as a suite of services including Hire and Custom Made tailoring. It's carefully curated layout and sleek interiors make it a space where confidence and convenience meet.

Derek Rose has introduced two new additions to its menswear collection

Derek Rose, the British lifestyle brand, has introduced two new additions to its menswear collection: the Flannel Overshirt and the Orson Merino Polo Shirt. Crafted from softly brushed cotton and fine merino wool, both styles mark a first for the brand and are designed for those who value refined comfort, effortless style, and exceptional craftsmanship.

The Flannel Overshirt is ideal for layering over lightweight knits or tees, offering a balance of luxury and versatility, while the Orson Polo is finely knitted in a superfine gauge for a soft, lightweight, and refined finish.

Derek Rose has introduced two new additions to its menswear collection

Derek Rose, the British lifestyle brand, has introduced two new additions to its menswear collection: the Flannel Overshirt and the Orson Merino Polo Shirt. Crafted from softly brushed cotton and fine merino wool, both styles mark a first for the brand and are designed for those who value refined comfort, effortless style, and exceptional craftsmanship.

The Flannel Overshirt is ideal for layering over lightweight knits or tees, offering a balance of luxury and versatility, while the Orson Polo is finely knitted in a superfine gauge for a soft, lightweight, and refined finish.

Yardley London has introduced two new products to its men’s collection

A timeless, charasmatic fragrance that blends contemporary style with classic British refinement. It opens with bright, energising notes of bergamot, grapefruit, apple and pineapple, before unfolding into a rich heart of caramel, chocolate, cedarwood and a warm nut accord. The scent settles into a sensual base of musk, amber, moss, vanilla, patchouli and sandalwood, creating a confident, memorable finish. Presented in a sleek, weighty bottle that reflects Yardley London's long-standing craftsmanship, this on-trend Eau de Parfum is more than a fragrance — it's a statement.

Unleash your inner Heathcliff with Harry's

Jacob Elordi, the Australian heartthrob known for his roles in Euphoria and Priscilla, has taken his style game to the next level in the newly released trailer for the upcoming adaptation of Wuthering Heights.

Elordi debuts a striking set of mutton-chop sideburns, channeling the brooding essence of Heathcliff for his upcoming role in Emerald Fennell's adaptation. Paired with tousled dark hair and a sharp ensemble, the look offers a modern twist on classic 19th-century flair.

Want to emulate Jacob's audacious new style? Here's how to achieve those enviable sideburns with a little help from Harry's:

Grow it out: Allow your facial hair to grow until you have enough length to shape substantial sideburns. Patience is key during this phase.

The wedding trends we'll see everywhere this winter

Once seen as the quietest time of year to tie the knot, winter has become one of the most stylish wedding seasons. From candlelit venues to off-season savings, couples are embracing colder-month ceremonies – and grooms' fashion is following suit.

Jess, assistant buyer and style expert at Suit Direct, shares the key winter wedding trends grooms need to know.

Winter suits are moving away from lighter neutrals in favour of deeper, moodier shades. "Velvet blazers are really popular this year, especially in jewel tones like forest green, burgundy and teal," says Jess. "We're also seeing these colours across wool and textured fabrics, and they're easy to tie into floral styling." The result is a warmer, more atmospheric look that feels perfectly suited to the season.

Cutler and Gross has introduced new colourways to their Kingsman collection

In 2012, acclaimed producer and director Matthew Vaughn approached Cutler and Gross with a vision for his next film, Kingsman: The Secret Service. He sought a pair of distinctive glasses that would be integral to the story and style of a gentleman spy.

The frames were to be worn by the lead characters and needed to present the pinnacle of craftsmanship; in so doing, they would form part of the blueprint for the covert intelligence agency.

Métier has released a new bag

Métier celebrates its top performers in men's fashion, including The Slide Messenger, The Rider Backpack, and the new Sergeant Carryall – available in Suede Marrakech and Suede Chocolate. This bag is the maximum size for an airline carry-on and can accommodate a 14" laptop and more. New materials in their collections include Nubuck and Supple Calfskin. Nubuck is a soft, fine-grained calfskin with a velvety finish that will develop a special patina over time. Supple Calfskin is a natural leather treated with an aniline tanning technique for a smooth, matte finish and a buttery hand-feel. With wear, Supple Calfskin will develop a rich and beautiful patina, becoming even softer over time.