Luscious locks - we chat to TikTok star Matt Newman
Our grooms' editor, Melissa Cullen, chatted with TikTok star Matt Newman, also known as Matt Loves Hair, about his haircare tips for grooms-to-be and how he gained two million followers. The famed hairdresser has cemented himself as one of TikTok's go-to hair tutorial content creators over the past two years, using his own long, glossy locks in each tutorial. Before TikTok, Matt worked in the hair industry in New York for over 10 years, with a career that took him behind the scenes at editorial shoots and fashion shows around the world.