Embrace the art of power make-up

close up of Emolyne logo on nail polish bottle In today's world, it's imperative that we surround ourselves with elements that are truly for us and embrace tools that can aid on the journey of self-exploration and celebration.Emolyne is a new British make-up brand that does just that, aiming to encourage us all to lean into the art of power make-up; allowing us to feel seen, feel ready and truly be our best selves.Our beauty choices mean far more than simply the products we wear but also represent how we want to show up in the world, and Emolyne honours this.

Created by beauty entrepreneur, Emolyne Ramlov, this new line of covetable and accessible make-up has shades for all and every skin tone. In an easily shoppable edit across nails and lips that allows you to effortlessly find your match and feel put together for whatever occasion life brings your way.

Understanding that true empowerment comes from recognising our histories and heritage, Ugandan-Dane founder Emolyne looked to the continent of her birth for inspiration in creating her debut range.

Each shade is named after an iconic African city, country or landmark as a homage to the rich and vast essences of beauty the continent holds.

“Make-up has never been a one-size-fits-all category. For me it represents a journey of self-exploration: discovering that perfect signature shade in a playful way, and making it your own personal statement.”

beauty editor Kelly wearing Abuja Emolyne lipstick and lip liner Credit: Kelly wears Emolyne lipstick and lip liner in 'Abuja'Our beauty editor, Kelly, says: "The shade selection process is easy and difficult at the same time! Easy because the handy online tool allows you to match your skin tone to a model's and lets you see her wearing the shade, so you can get an idea of whether it would suit you. Difficult because there are so many stunning hues if you're indecisive like me, its almost impossible to choose! There's a nude palette and red palette to choose from. Being fair-skinned I tend to opt for lighter shades, but so seduced was I by the stunning rich reds I plumped for Abuja - a luscious cerise pink.

"A Complete Kit, £40, is available in every shade or you can buy each element separately. But for ease of tailoring and coordinating a complete look, the kits are fab. The lip liner is soft and has a high colour pay off. It also doesn't shift, so be sure to use a good make-up remover at the end of the day. I loved the semi-matte texture of the lipstick, which is vibrant and totally gorgeous. I'm so glad I took a risk with the colour. And, can we just take a moment to appreciate the girly pink glittery packaging!

"The nail polish packaging is super-chic and the varnish goes on smoothly and dries to a high shine. I look very power-woman sitting here at my laptop in lockdown, but at least I'm Zoom-ready!"

Check out www.emolyne.com

Emolyne complete kit £40 in Nairobi
Emolyne complete set in Kelly's chosen shade Abuja Credit: Emolyne Complete Kit (£40) in Kelly's chosen shade, Abuja
shades from the nudes group Emolyne
shades from the reds group Emolyne
Share on Facebook

Meet the hair stylist behind Adele's iconic looks, Sami Knight

Adele returned to the stage recently in her hometown of London after a five-year break...


RoC Skincare partners with Sarah Jessica Parker to launch the RoC Look Forward Project

RoC Skincare has announced The RoC #LookForwardProject, an...


How to achieve the 'no-nicure' according to Mavala's nail expert

The no make-up make-up look has taken the beauty world by storm, but did you know...


Improve your wellbeing from the inside out

Stay hydrated in style during this July heatwave and keep your cool during your wedding preparations with...

Plan your big day with Your Sussex Wedding magazine!

Unlike a national magazine, Your Sussex Wedding is packed with regional features, venues in your area, inspirational real weddings and regular features on bridal fashion, beauty trends, photography, cars, stationery, flowers, cakes, music, entertainment, catering, hair & beauty, etc.

So when you decide to look for local suppliers, wedding retailers and service providers for your special day, our magazines can really help you plan your wedding.

We also have regular exciting wedding competitions and free giveaways, expert question & answer pages and lots more. Quite simply, all the information you will ever need to get married in your area.

We have 19 wedding titles covering counties and regions throughout most of England and Wales. Your Sussex Wedding is available to download for free as a high quality eMagazine. Regional wedding magazines covering other areas are available here.