Move over skincare, K-Beauty's latest innovation starts in the shower with water wellness
Meet Niki Namkyoung Lee, founder of PICKI NIKI, the German-designed shower filtration brand bringing Korea's water wellness movement to the UK. Developed with Korean filtration specialists and K-Beauty experts, PICKI NIKI was created to help combat the effects of hard water on skin and hair. After relocating from Seoul to Berlin, Niki experienced increased dryness and irritation, inspiring her to create a solution that combines beauty innovation with everyday self-care. Launched in 2022, the award-winning brand now serves more than 10,000 customers and has been recognised by The Independent's IndyBest and Marie Claire UK.