Poco Beauty lands at Selfridges: The Irish brand redefining elevated, effortless beauty arrives in the UK
Irish beauty brand Poco Beauty, founded by entrepreneur and CEO Pippa O'Connor Ormond in 2023, has launched in the UK exclusively at Selfridges. Known for its sold-out products and effortless approach to everyday beauty, the brand creates multi-use make-up and skincare essentials designed to enhance natural features while keeping routines simple. Its hero Universal Glow Original SPF 30 (£32) has sold more than one million units and is the number one skincare product across the Brown Thomas Group. The UK launch includes the Universal Glow collection, Skintuition Foundation and Concealer, and the Korean-formulated Dreamglow skincare range. Poco Beauty is now available online and in Selfridges stores across London, Manchester and Birmingham, with all products vegan and cruelty-free.