Waste not want not - make it sustainable
After agriculture the beauty industry uses the most water. On average a bottle of shampoo contains 70 per cent water with around 90 per cent in conditioner. So, pioneering new beauty brand We Are Concentrate is on a mission to create sustainable and essential products using as little water and plastic as possible. No water is added to the production process and with only a marble-sized amount needed per hair wash, these concentrated pastes contain all the actives and benefits of traditional haircare products, without any of the added water.